The College Football season is a collection of amazing stories. but only 4 remain in the College Football Playoff Semifinals.  In this evolution of "The Greatest Story Ever Played" campaign we headline the last teams standing as they look to write themselves into history. May the best story win.

Building off The Marvels concept which involves the heroes switching superpowers, this commercial shows us what would happen if your favorite athletes traded places. Watch as tennis phenom Coco Gauff, WNBA Legend Diana Taurasi and U.S. Olympic Gold Medalist Sydney McLaughlin-Levrone go higher, further, faster, together.

The Mercedes-Benz Vans team challenged CreativeWorks to develop a custom van concept that aligned with their Sprinter Labs platform for the 2023-24 College Football season. After several months of collaboration across multiple teams inside and outside ESPN, the result was a customized Mercedes-Benz van that was much, much more than just the ultimate game day tailgating vehicle - it was also fully equipped with the cameras, mics, lighting and hardware to be a video production studio on wheels wrapped in ESPN CFB and MB Sprinter Labs branding from the grill to the tail pipe. This ESPN College Football Sprinter Lab became an engine for creating content in a number of different ways and traveled to select College GameDay locations throughout the season to serve as a mobile set for podcast interviews hosted by Jen Lada while also delivering on the mission to become the ultimate symbol of the customization capabilities of Mercedes-Benz Vans.